Decisions on what you put on your body are equally as important as what you put in your body. For a long time , brick and mortar retailers have henpecked this market, in essence by reducing the amount of choices you have so that you make a purchase decision.
When web retailers came out in the 90′s, consumers were inundated by all the choices. It was too much choice for most, and consumers stayed away from what would become the foundation of business in the future.
Even when discount beauty products were being sold , consumers were selecting their local retailer over Internet retailers .
As the years have dragged on and we reach past the decade mark of the growth of these webtailers, consumers are more and more demanding this stratum of choice, pushing the brick and mortar businesses to the verge of extinction.
While the “Credit Crunch” phase of this recession is over, credit for businesses large and small is still hard to get. Even when businesses have accession to capital, the terms are usually strict and unforgiving.
In response, businesses have dropped their stock to as little as conceivable, but this adds to their “technology crises” in which web retailers are providing the same service for the same or a lower price. This in addition to the fact that customers no longer have to leave their home and spend gas money to find a product, they can find it at home and have it delivered to their door.
With the addition of sites that have discount beauty supplies, brick and mortar businesses are being pushed even more .
Even the top retailers have continually reduced their selection of beauty products, with the exception of adding a “natural” section to fits current trends. While their maneuver works well in a seller’s market, this is a buyer’s market, and the buyer knows that they can go online and look through all the products in the world, quite literally.
All these trends add up to a new economic standard, one that includes an online superstore, superior customer service, and technological innovations to make up for the lack of a brick and mortar establishment.
